He Said/She Said: Learned by Blogging

He Said/She Said: Learned by Blogging

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What do we have to show for nearly three years of travel?  In reality not that much, most of travel’s lessons are internal, most of the stories are lost in translation, many of the photos don’t mean much if you haven’t been there.  The most concrete thing we have is the blog, something we’ve worked hard to update regularly through the whole trip, so what have we learned by doing this?

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HE SAID…

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Blogging itself is a rather unprofitable enterprise.  We don’t do it for money, it generates barely enough money to keep itself online.  We don’t do it for free trips, we want to travel our way, not on tours expecting a review in return.  We don’t do it for glory, there is no glory.  So what is it that keeps me blogging?  It’s the side lessons, the things I’ll apply to business in the future: marketing and communication.

There are roughly 73 trillion travel blogs in the world today.  That’s more than everyone on earth could read if they read them continuously.  Each one has their “amazing” story of eating bugs in Thailand and visiting a coffee shop in Amsterdam.    The key lesson I’ve learned from blogging that I’ll apply to life is marketing.  Just like travel blogs the world is filled with virtually indistinguishable options, one of the major differences is marketing.  Marketing is what allows some companies to cut through the noise and get customer’s attention.

What I learned though is marketing is more than business, it’s life.  It’s about communicating.  It’s getting your resume to the top of the pile.  It’s getting your boss to allow you to do it your way.  It’s getting your child to eat their vegetables.  It’s getting your lover to sleep on their side so you don’t have to listen to their snoring.  Most of the time we’re communicating, we want something…we want to entertain…we want to convince…we want someone on something.

Blogging among the trillions of travel blogs has taught me that marketing is important.  It isn’t deceit or manipulation, it’s basic life communication.  We all want to be valued and understood, if you can’t sell your idea and thoughts in terms that others understand you’ll live a lonely life.  Every article I write I think about how the title will attract people, the keywords people search for and the taglines I can use on Facebook and twitter.  While I have no means mastered any of it, learning what I need to learn was way more important.

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SHE SAID…

When we started this adventure I couldn’t wait to discover all the new places around the world and live some amazing life stories, but writing about them brought more apprehension.  So, I am happy to report that blogging has been a very beneficial and educational part of the trip.  I’ve learned so much about writing, social media, photography and computers from this blog.  It also gave me a whole new perspective on self-discipline.

Prior to the founding of livingif.com I only wrote for myself.  Writing for an audience is much different and has taught me a lot about effectively conveying ideas as well as how to compose an article.  In addition I’ve gained a lot of knowledge on how social media works and learned to do basic trouble shooting with the computer, which is saying a lot for me.  In addition, sharing our photos on the blog has forced me to learn how to use photoshop and properly upload and copyright our images.  All of these skills will be infinitely useful in future endeavors.

Along with all the concrete benefits that blogging has brought, it has taught me a lot about self-discipline.  It can be hard to sit down to write when just outside the hostel door is a new city to explore.  I am very proud of the blog we have created and the hard work that went into it.  We have been consistent about posting and created a great resource of travel information for others to discover the world.

Thank you for reading our blog and encouraging us on our journey!  All of you have inspired us to continue to learn from and improve our blog.

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About the Author

thinkCHUA: Photographing and documenting the world on a 3 year round-the-world trip to help future travelers discover new places, travel longer and enjoy the world's great experiences.

About the Author
thinkCHUA: Photographing and documenting the world on a 3 year round-the-world trip to help future travelers discover new places, travel longer and enjoy the world's great experiences.
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